Bershka Fall 2009 advertisement campaign
Bershka is brought to us by the Spanish Inditex group, the very same people (god bless them!) who brought fashion brands like Zara, Massimo Dutti and Pull and Bear.
A relatively new fashion brand, Bershka was created in April 1998 and it is targeted at mid-teens girls and young adult women. The Bershka chain has more than 600 stores in 42 countries like Spain, France, Greece, Austria, United Kingdom, Belgium and Poland, with sales exceeding 1.1 billion Euros (S $2.2 billion). It is not hard to understand why Lifestyle group RSH limited snagged the rights to sell Bershka in Singapore. This will be Bershka’s first South East Asia outlet.
Bershka held an opening party in their own flagship store. A lively show admist the racks of clothes. Djs like Analog Girl and Miso Flamingo were on the decks with guest appearances by Dj Koflow and Danni.
I was actually on my way home when I walked past the store. I have never heard of Bershka (was guessing then it was maybe from Russia?) but was attracted to the store’s black and pink outlook. My first impression of the store was a “Topshop mixed with Zara meets River Island”. This season features a lot of sequins, and leather and accessories like studded bags. I personally share the same fashion taste as what Bershka has to offer. There were many items that I added to my “to buy” list. Wardrobe essentials like leather biker jacket could be found there. The prices are affordable, slightly cheaper than Topshop and Zara. Bershka also features its men’s collection. Now boyfriends can shop simultaneously with their girlfriends! Do check this store out!
Bershka is located at 2 Orchard Turn, #B2-09/10/11 ION Orchard S238801.
Operating hours 10 am to 10 pm on Mondays to Sundays.
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